Welcome to the SouthShore Chamber of Commerce

Penny Smith

Board President

Penny has lived in the SouthShore area since 2006, has served on the board previously.  She is a mother and grandmother and was the owner of three local H&R Block franchises with her husband John until 2018.  For the last two years she has served as President of the nonprofit shelter, the Critter Adoption and Rescue Effort and continues to volunteer there, and writes grants for them.

Peter Schwarz

Vice-President

Peter Schwarz has lived in the Tampa Bay area since 1985 and now resides in Ruskin, FL.

Mr. Schwarz has been practicing Real Estate in the Tampa Bay area for 20 years and is the Broker/Owner of This Sold House Realty, Inc. (residential realtors) and Schwarz & Baskin Business and Commercial Brokers, Inc. Mr. Schwarz also owns 909-Soldman, Inc. a marketing and advertising company specializing in small locally owned businesses. Mr. Schwarz is a County Certified Mediator and is on the Professional Standards Committee of the Greater Tampa Association of Realtors. He is also on the Land Zoning Appeals Board of Hillsborough County. Other affiliations include; Business Brokers of Florida, International Business Brokers and Board of Director for South Shore Chamber of Commerce.

Michael Ball

Board Secretary

Wendy Yeo

Board Treasurer

Joey Henderson

Joey Henderson has lived in the SouthShore area for over 20 years. As the Director of Community Affairs for Greater Tampa REALTORS® (GTR), he connects the Association and its Hillsborough and Pasco County members with homebuyer counseling agencies, several charitable organizations, the MacDill Airforce Base Housing Office, various chambers of commerce and civic groups, and GTR’s Real Estate for All Alliance (REFAA), a collaborative of special interest real estate groups that are supportive of minority, women, LGBTQ and REALTORS® with disabilities.

Mr. Henderson serves as the 2021-2022 chairman of the Hillsborough County Community Action Board which collaborates with the Hillsborough County Social Services in the administration of over $2M in Community Services Block Grant funding. He has also served as a board member and in leadership roles for the Florida Alliance of Community Development Corporations, the SouthShore Advisory Council, WEDU (the local Public Broadcasting Station - PBS), East Tampa Community Redevelopment Area, and was past president of the SouthShore Chamber of Commerce. 

Joey earned his undergraduate degree from Washington University (St. Louis - 1985) and of Master of Science of Business Management from National Louis University (Tampa - 2000).

Shannon Hill

Kevin Elwell

Carrie Elwell

Carrie Elwell is a 13 year resident of SouthShore, mother of two, business advisor, guardian ad litem, and Crossfit coach.  Carrie has been an active chamber member since joining in 2007, serving as both President & Vice President as well as chairing the Chamber’s Educational Partnership Committee for the past 7 years.

Melanie Davis

Executive Director

melanie@southshorechamberofcommerce.org

Annafe' Coburn

Executive Assistant

accounts@southshorechamberofcommerce.org